Leftovers: Listen to the last presentation. Add to your notes. Submit the green sheet!
1. Share your out-of-class interview with the folks at your table. If you are seated alone, please join a different table.
Volunteer to share with the class or nominate a partner if the interview was outstanding!
2. Let's look at advertising. Learn about the grand techniques that will encourage you to spend your money! (Have you ever purchased an item or product based on an ad?)
Persuasive Techniques-
Advertisers want to get you to spend your money of their product or service. Politicians want you to give your vote to them. Writers and speakers want you to believe their words and agree with them and possibly support them with time, energy, and money. No matter what one is selling, the speaker or writer uses several well known and well used techniques.
- Review the following:
- http://www.readwritethink.org/files/resources/lesson_images/lesson1166/PersuasiveTechniques.pdf
- Do watch the 13 slide PowerPoint at the top of this site. The show provides excellent advice: http://www.slideshare.net/16ardmanc/persuasive-techniques-23100937
- If you are into games, try this site: https://quizlet.com/17906359/persuasive-techniques-flash-cards/
Magazine Activity - Listen for the instructions.
Here is a link: http://www.cbssports.com/nfl/news/2017-super-bowl-commercials-watch-the-latest-leaked-ads-best-and-worst-of-all-time/
and
1) Identify the product
2) In a sentence or two, describe the ad.
3) Identify the persuasive techniques used.
4) Identify the target audience. A target audience can be identified by, among other items, age, health, and wealth. Also, is the ad geared to people who already use the product or service, or is it aimed at new customers?
5) Explain if you think the ad was effective and tell why or why not. The bottom line is: Will this ad make people spend their money?
Post in Canvas. (30 points)
Readings
A. . "With These Words, I Can Sell Anything" by William Lutz
Make a list of the "weasel words." Briefly explain each.
B. "The World of Doublespeak" by William Lutz
Answer the following questions:
- Questions on meaning: 1, 2, 3, 4
- Questions on writing strategy: 1 & 2
- Questions on language 1 & 3
- Read "William Lutz on Writing" Answer question #1 OR #2.
Read an inauguration address from any president of your choosing. You have 10 minutes to look at and ponder your selection. Write your name and Presidential choice on the note paper provided.
- What persuasive techniques are used?
- Use the lists from the links in the Persuasive Techniques section.
- Write a brief essay, up to two pages but no shorter than one, and identify the techniques. Explain if the techniques are effective. (This is your opinion. Justify with evidence from the address.) Be sure to identify the president, date, and note if this was the first term or second term address. It makes a difference! Did the President seem to be speaking to a friendly audience, or was he speaking to the voters who supported the other candidate? Perhaps he was addressing both audiences? How could you tell? What did he say that convinced you of the audience?
This will be a challenge, but do not use first person point of view in this essay. That means to avoid phrases such as "I think. I feel. I know. I believe." Your writing will be more powerful in third person.
Here is a link to the addresses: http://homeofheroes.com/presidents/inaugural/index.html
If you don't see your favorite, Google it. In addition, some of the later speeches are on YouTube. Watch and listen if you like.
(60 points)
Learn to write a comparison/contrast essay.
Name: __________________________ Comparison/Contrast
– Two ______
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Topic A
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Topic B
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Brainstorm possible topics at your table. The table with the longest list wins! (There will be a small prize.)
In case none of the topics from the class strikes your fancy, here is a link.
This weekend, select a topic. Decide which item is superior. Create a comparison/contrast chart using one of the strategies listed above. Post in CANVAS. (30 points)